New Promo For New Pornos

In yet another example of how indie record labels (either out of necessity or just plain intelligence) are adapting to the trends of today's music industry - Matador records has unleashed their Buy Early Get Now promotional campaign. For the fourth record in the series, they're releasing The New Pornographers' Challengers. The album isn't due out until August 21st, but in order to cut down on loss of sales due to leaky P2Pers, Matador has initiated this nifty way of getting the music early and giving a reason to actually - you know, pay for it. Click the link here to see what the deal is. For now, you can stream the first single of the record, "Your Rights Versus Mine."